Session 1: Marketing 101
Unlock the secrets of successful marketing with our specialised "Marketing 101" short course! Perfect for beginners and those looking to refresh their knowledge, this course offers a solid foundation in marketing principles tailored specifically for Business Improvement Districts (BIDs). Whether you're part of a small or large team, and regardless of your budget, there are always effective strategies to implement.
This practical, and down to earth session will equip you with essential marketing skills to attract visitors, engage local businesses, and enhance community vibrancy. Learn to build strategies for understanding your target audience, create compelling messages, and leverage various channels to reach them effectively.
Tutor - Simon Edward
Session 2: Good writing and communications
This session will take participants through the essential items of good writing and communication. It will cover:
- How to write for your audience
- How to find your central point
- How to structure your writing to tell a story
- How to make your writing more persuasive (with reason, emotion, and character)
- How to write clearly and effectively, avoiding jargon
Tutor - Philip Collins
Session 3: Round Table BID Marketing Discussion
An exclusive marketing round table, designed specifically for BID marketing professionals. As part of our comprehensive "British BIDs Certificate in Marketing" course, this interactive session offers a unique platform to exchange ideas, share experiences, and collaborate on effective strategies with fellow BID marketers and industry experts.
Deliberately scheduled for the middle of the course, this round table is your opportunity to bring your questions, challenges, and opportunities to the table. Hear and learn from others, build clarity, and set your plans in motion.
Dive into discussions that tackle real-world challenges, discover innovative solutions, and gain valuable insights to elevate your district's marketing initiatives.
Tutor - Simon Edward
Session 4: Social media strategies and copywriting
An interactive session covering copywriting: sounding like a human (even in corporate environments), social media strategy (what can you talk about, how can you talk about it?), impactful ideas and a basic process for coming up with and testing them. As well as grabbing attention in the social media world, landing your message, getting the most out of every channel and pushing the boundaries to make an impact.
Tutor - John Thornton
Session 5: Reflections, Questions and Closing Round Table
A final round table to reflect on the learnings, hoover up the side discussions which have arisen and take questions.
Tutor - Simon Edward
